The currency of all sport.
A standalone, pure cryptocurrency on Ethereum. Ten billion, issued once. Designed to operate within U.S. SEC and CFTC regulation.
Sport already has an economy. Teams, media, athletes, and fans move trillions of dollars a year. What it never had was a currency made for it.
$ATHL is that currency, in a form open to anyone, anywhere. One of the few ways into a category that has belonged to a few hundred team owners.
Everything we think is important is published, and increasingly it will meet the standard of a public company.
Anticipated timing is subject to exchange approval, regulatory considerations, and market conditions. $ATHL confers no equity, governance, revenue, or asset rights. Its value, if any, is set by market supply and demand and may fall to zero.
A standalone cryptocurrency.
Fixed supply.
Ten billion $ATHL, permanently capped. No inflation, no mining, no staking rewards, no emissions schedule.
Freely transferable.
A fungible ERC-20 token on the Ethereum mainnet, recorded on a public blockchain, tradeable on secondary markets following the token generation event.
No rights attached.
$ATHL does not represent equity, debt, governance, revenue participation, or any claim on the assets of ATHL Holdings Inc. or any other entity.
An institutional buyer and holder, committed today.
Before the public sale opens, SportsOne, a sports team equity and data firm holding minority positions in major U.S. franchises across the NBA, NFL, MLB, and NHL, has committed at least five percent of its net asset value to buying and holding $ATHL, with no selling for a minimum of five years.
SportsOne, Inc. is an independent third-party company, not affiliated with the issuer of $ATHL. Its purchases are made subject to its sole discretion and corporate policies. No price-support, repurchase, or stabilization mechanism exists for $ATHL.
A way into the game for the rest.
Ownership in sport has belonged to a few hundred people, concentrated in a handful of North American leagues. $ATHL is intended to give its treasury the means to buy into teams, clubs, and leagues around the world, where the game is growing fastest.
Any acquisition is made at the discretion of the treasury and creates no ownership, claim, or entitlement for holders of $ATHL. $ATHL does not represent an interest in any team, club, or league.
Why a currency for sport.
Because to date there has been no other way to participate in sport and team ownership, unless you are one of the fortunate few with access.
Global sports industry revenue in 2025, the eighth largest industry in the world, projected to pass $3 trillion in 2026.
Global Sports Insights, Best-Howard Model, 2026 reportWhat a single fan spends on their sport over a lifetime, at the top of the range.
Ally Bank, The Cost of Fandom Study, 2025Athlete name, image, and likeness market in the 2026-27 season.
Opendorse, 2026 · U.S. colleges onlyContext only. $ATHL does not represent ownership in any sports organization, franchise, athlete, or investment vehicle, and developments in the sports industry create no rights or entitlements for holders. Past valuation growth is not an indication of future results.
Next: where demand comes from ↓Where demand comes from.
Three sources, none of them required.
ATHL.live is operated separately from the issuance of $ATHL. Use of $ATHL by any participant is discretionary and creates no rights for holders.
Issued once. Capped forever. Priced by the market and nothing else.
Where the proceeds go.
Allocation of proceeds is determined by ATHL Holdings Inc. and creates no claim for holders.
Ten billion coins. Where every one of them goes.
Allocation of the total supply, with the lockups that apply to each share.
Assuming full subscription of the public sale, 750 million to 1 billion tokens circulate at the TGE. Vesting schedules are fixed in advance and enforced by smart contract. No discretionary unlock authority exists. Full schedule in the whitepaper.
Next: the road to launch ↓Already underway.
The audit and the listing process are in motion. The token generation event is next.
All timelines are forward-looking and subject to change without notice. No milestone is guaranteed.
Next: the people ↓Pursuing the same standards as a public company.
Most tokens disclose once, at launch. $ATHL publishes supply, vesting, and holdings on a schedule, with the goal of reporting at the level of a listed company within five years.
Made by people who have spent their careers inside sport, technology, and markets.
A co-owner of the Sacramento Kings and the ownership family of the Los Angeles Chargers. Early investors include the ownership family of the Boston Bruins. Advisors include an LA28 Olympics board member.
Facebook's first General Counsel. Investors include the founder of Ripple (XRP) and the inventor of a foundational sports prediction-market patent.
Proven private equity managers from leading institutional funds, senior bankers from leading investment banking firms, and a former White House Chief of Staff as regulatory affairs advisor.
Biographical information is provided for background only and does not imply that any organization named endorses, sponsors, or participates in $ATHL.
Read the whitepaper ↓The foundation.
Six facts about the contract, the chain, and the company behind it.
Deployed on the Ethereum mainnet, a public blockchain secured by Proof-of-Stake. Settlement, finality, and token integrity rest on the Ethereum network.
A standard ERC-20 contract with a fixed supply and no minting authority beyond issuance. An independent security audit is commissioned before the TGE.
The TGE is conducted through a regulated exchange with know-your-customer and anti-money-laundering requirements, and geographic restrictions where the law requires.
$ATHL is issued by ATHL Holdings Inc., a Delaware corporation governed by its board of directors. The whitepaper is prepared and approved by that board.
Team, advisor, seed, and private allocations follow cliffs and linear schedules enforced in code. No one can accelerate them.
ATHL.live is operated separately. Future digital-asset features for athletes are under consideration and are not part of $ATHL.
The whitepaper.
Twenty-two pages covering supply, allocation, vesting, the technology, governance, and the risks.